We’ve all seen those dreamy influencer videos. Sun-drenched cafes in Milan. Cool, crisp mornings on Lake Geneva. Cobblestone strolls through Krakow. That’s the promise Flynas wanted to sell with three new summer destinations.
Except there was one small problem.
They had no way to get there.
- Visas for influencers? Too late to process.
- Permits to film in the cities? Impossible.
- Pre-production meetings? Out of the question.
In Saudi Arabia, where trust is paramount in influencer marketing, this wasn’t just an inconvenience. It was a deal-breaker.
Because here’s the truth: audiences need to believe the dream. They don’t buy destinations. They buy the possibility of being there themselves.
The Big Question If the influencers couldn’t physically travel, could they travel anyway? Could you sell the emotional truth of travel without the physical proof?
Turns out, yes.
The Big Idea “Send their faces if they can’t send themselves.” That’s it. That’s the headline.
- Real Saudi influencers.
- High-quality profile shots.
- Interiors shot on Flynas planes to anchor the content in reality.
- AI editing tools, like Google Veo 3 AI, to drop them into Milan, Geneva, Krakow.
They looked like they really went. They acted like they really went. They posted as if they really went.
And their audiences believed it.
The Work Behind the Magic
- Inflo Content Curators made sure the right influencers were on board, lead by Hamzeh Arnaout حمزة أرناؤوط
- XTRND’s creative team lead by Rim Akawi & Maher Chibli engineered the AI solution, producing region-leading quality.
- Strategy aligned by yours truly, ensuring the idea didn’t just work but resonated.
No flights. No visas. No problems.
Why It Worked
- Saudi audiences want authenticity, but they understand that digital content is stylised.
- They know visa delays. Bureaucracy. The frustration of last-minute rejections.
- Flynas met them where they were, with a solution that felt fresh, clever, and local.
The campaign didn’t just sell flights. It sold a new way of thinking.
Business Impact
- Campaign launched on time despite impossible planning windows.
- Production costs were cut by over 70% versus a traditional travel shoot.
- Influencer posts landed before route launches, building real anticipation.
- Early booking targets were hit or exceeded.
- New European routes enjoyed strong load factors in Summer 2025.
- flynas positioned itself as innovative, adaptive, and customer-first in a fiercely competitive Gulf aviation market.
All without a single influencer needing to board a plane.
What It Teaches Us This wasn’t just a hack. It was a reframing.
- From physical proof to emotional truth.
- From logistical barriers to creative solutions.
- From cancelled plans to delivered campaigns.
In marketing, especially in travel, selling the dream is everything. Flynas proved you can do that without compromising, even when the world says you can’t.
They didn’t just solve a problem. They set a new standard for what’s possible.
Moey writes here. 
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